Notes on Finding the Right Buyer
How we think about matching, outreach, and what actually gets a reply — from the team building Oraami.
AI Account Research: The 5–10 Minute Pre-Outreach Playbook
Reps skip research because it is slow, not because it is optional. Here is the 5–10 minute research pass that should happen before any first email.
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AI ProspectingAI Account Research: The 5–10 Minute Pre-Outreach Playbook
Reps skip research because it is slow, not because it is optional. Here is the 5–10 minute research pass that should happen before any first email.
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ICP StrategyHow to Define a B2B Ideal Customer Profile That Actually Converts
Most ICP documents are too broad to change anything. Here is a practical way to define an ideal customer profile your team can actually prospect against.
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Prospecting StrategyQuality-First Prospecting: Why 50 Leads Beat 5,000
A smaller, evidence-backed account list gives revenue teams the time and context to research deeply, personalize credibly, and create pipeline they can trust.
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Outbound PlaybookB2B Trust-Building Sequences: A 6-12 Week Playbook
A strong B2B sequence does not repeat the same meeting request. It builds familiarity through useful, researched touches that respect the buyer's timing.
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Account StrategyB2B Buying Committee Mapping: A Practical Guide
Complex B2B deals rarely depend on one contact. A practical buying committee map helps teams reach economic, technical, and operational stakeholders with coordinated context.
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